Which Consumer Purchase Would Most Likely Require Limited Problem Solving

question 80

Multiple Choice

Which consumer purchase would most likely require limited problem solving?

• A)A new and improved version of a previously purchased product
• B)An infrequently bought product
• C)An expensive product purchase
• D)A high-involvement product purchase
• E)The purchase of an unfamiliar product

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Definitions:

Stimulus Generalization

The tendency for the conditioned response to be evoked not only by the conditioned stimulus but also by stimuli similar to the conditioned stimulus.

Gradual Acquisition

The slow and incremental process of obtaining or developing skills, knowledge, or abilities over time.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response. In biology, the permanent loss of a species.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, commonly used in learning and behavior analysis.