Use the Following to Answer Questions

question 14

Multiple Choice

Use the following to answer questions
Both the Toyota Sienna and the Nissan Quest are very popular choices for family vans.Toyota noticed that the majority of its customers are families with three or more children, so they developed commercials featuring larger families.They also produced commercials with Anglo-looking actors.
Alicia Smith and her husband, Tony, are currently shopping for a van for their family.As Alicia watched an advertisement on TV about the Nissan Quest, she noticed that the Nissan costs about $27 000 and offers fuel consumption of about 17 km/litre.She recalled an earlier ad for the Toyota Sienna, which also costs about $27 000, but it offers fuel consumption of about 21 km/litre.Also, Alicia liked the way the family was portrayed in the Toyota ad, with the children in the back seats having plenty of room, watching DVDs and having their own sound controls.
When Alicia spoke to Tony about how much she liked the Toyota van, he replied that the fuel consumption was too high at 16 km/litre.Because Alicia did not agree with that number, he produced a magazine ad that supported his claim of the 16 km/litre for the Toyota.Alicia could not believe that she had made such an error in hearing what the fuel consumption was for the Toyota.
-Because Alicia and Tony are using fuel consumption as one of their evaluative criteria, they are most likely in the __________ phase of the consumer buying process.

• A)problem recognition
• B)external search
• C)evaluation of alternatives
• D)purchase
• E)post-purchase

---

Definitions:

Exchange Theory

A theoretical framework suggesting that social behavior is the result of an exchange process aiming to maximize benefits and minimize costs to individuals.

Rational Choice Theory

A framework for understanding and often formally modeling social and economic behavior based on the assumption that individuals act on rational self-interest.

Network Theory

A theory in sociology and other fields that examines how networks of social interactions influence behavior and outcomes.

Rational Choice Theory

A theory in social science that posits individuals always make prudent and logical decisions that provide them with the highest amount of personal utility.