Evaluative Criteria for Brands Within the Evoked Set Are Both

question 53

Multiple Choice

Evaluative criteria for brands within the evoked set are both:

• A)selective and expansive.
• B)objective and subjective.
• C)internal and external.
• D)extended and routinised.
• E)perceptive and selective.

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Definitions:

Familiar Stimuli

Environmental cues or objects that are recognized due to previous exposure or experience.

Novel Stimuli

New or unfamiliar stimuli that attract attention due to their difference from the usual environment.

Non Romantic Settings

Environments or contexts not associated with or conducive to love or romance, often focusing on platonic or professional interactions.

Good Looks

The physical attractiveness of an individual, often based on societal standards of beauty and aesthetic appeal.