The Three Major Categories of Influences on the Consumer Decision-Making

question 12

Multiple Choice

The three major categories of influences on the consumer decision-making process are:

• A)situational influences, demographic influences and psychological influences.
• B)social influences, situational influences and marketer-dominated influences.
• C)demographic influences, situational influences and marketer-dominated influences.
• D)situational influences, social influences and psychological influences.
• E)marketer-dominated influences, psychological influences and person-specific influences.

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Definitions:

Witnessed Abuse

Experiencing or observing acts of physical, emotional, sexual, or verbal maltreatment imposed on another person.

Beaten as Children

Refers to individuals who experienced physical punishment or abuse during their childhood.

Self-disclosure

The act of revealing personal information about oneself to others, which can build intimacy in relationships.

Date Rape

Date rape involves a form of sexual assault in which the victim and the perpetrator are acquainted, often occurring in social or dating situations where consent is not given.