An Unplanned Buying Behaviour Resulting from a Powerful Urge to Buy

question 22

Multiple Choice

An unplanned buying behaviour resulting from a powerful urge to buy something immediately is called:

• A)impulse buying.
• B)habitual buying.
• C)compulsive response behaviour.
• D)non-problem solving.
• E)cognitive dissonance.

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Definitions:

Cash Ratio

A liquidity ratio that measures a company's ability to pay off its short-term liabilities with its cash and cash equivalents.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations with its current assets, calculated as current assets divided by current liabilities.

Cash Equivalents

Short-term, highly liquid investments that are easily convertible to a known amount of cash and are subject to an insignificant risk of changes in value.

Quick Ratio

A measure of a company's ability to meet its short-term obligations using its most liquid assets.