Examlex
Most business buying decisions are made by:
Interpersonal Conflict
A situation in which two or more people in an organization disagree due to personal or professional reasons.
Perceived Limited Resources
The belief or perception that there are insufficient resources available to meet all needs or demands.
Task Interdependency
The degree to which tasks in an organization or project rely on each other for completion.
Perceived Differentiation
The extent to which consumers or clients see a product, service, or brand as distinct from its competitors.
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