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ASOS executives want to target an older crowd to increase the firm's market share, so they survey men and women ages 40 to 60 about how often and for what type of activities they wear casual clothing.This is an example of:
Cults
Groups that often exhibit extreme or unorthodox beliefs and practices, usually led by charismatic leaders.
Collective Conscience
A collection of common values, thoughts, and ethical stances that act as a cohesive influence within a community.
Durkheim
A French sociologist, social psychologist, and philosopher who is considered one of the founding fathers of sociology.
Marx
Karl Marx was a 19th-century philosopher, economist, and revolutionary, best known for his works on capitalism and communism as well as for founding Marxist theory.
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