Students from a Marketing Research Class Are Involved in a Project

question 61

Multiple Choice

Students from a marketing research class are involved in a project about the level of sleep, exercise and stress that individuals experience.They have decided to collect data from three different student areas on campus.When they analyse their data, they find the responses are very similar across the three areas.The students feel comfortable they have achieved which of the following with regard to their data?

• A)Reliability
• B)Causal relationships
• C)Validity
• D)Sampling accuracy
• E)Measurability

---

Definitions:

Social Information-Processing Model

This model suggests that individuals process the social information they encounter in their environments to understand and react to situations, individuals, and groups.

Job Characteristics Theory

A theory that suggests job satisfaction is determined by the presence of five core job characteristics: skill variety, task identity, task significance, autonomy, and feedback.

Job

A set of tasks or duties performed by an individual as part of a structured employment agreement.

Scientific Management

A management theory that emphasizes efficiency and productivity through the scientific study of work methods and worker productivity.