When Marketing Researchers Try to Manipulate an Independent Variable and Measure

question 120

Multiple Choice

When marketing researchers try to manipulate an independent variable and measure the resulting changes in a dependent variable, they are engaging in

• A)surveys.
• B)secondary data gathering.
• C)interviews.
• D)observation.
• E)experimentation.

---

Definitions:

Supervisor

An individual who oversees and directs the work of others, typically reporting to higher levels of management.

Emotions

Represents complex psychological states that involve a subjective experience, a physiological response, and a behavioral or expressive response.

Attitudes

Attitudes are psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Experiencing

is the act of going through an event or situation, thereby gaining knowledge or skill from direct participation or observation.