The Objective of Sampling in Marketing Research Is To

question 44

Multiple Choice

The objective of sampling in marketing research is to:

• A)elicit responses from as many people as possible.
• B)control independent variables that might influence research results.
• C)select representative units from a total population.
• D)ensure that measures in the study are reliable.
• E)provide data that can be used to test the hypotheses being investigated.

---

Definitions:

Tribal Boundaries

The recognized geographical borders that define the territorial limits of indigenous tribes or communities.

White Migrants

Refers to individuals of European descent moving to or within countries, often associated with historical contexts of colonization or immigration for economic opportunities.

Oregon Trail

A historic east-west, large-wheeled wagon route and emigrant trail in the United States that connected the Missouri River to valleys in Oregon.

Metropolitan Centers

Major urban areas that serve as the economic, cultural, and political hubs of a region.