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Jack Watson, an MBA student at the University of Tasmania in Hobart, recently purchased a small ice-cream and frozen yoghurt business close to campus to help pay his way through the program.Even though Hobart has cold winters, ice-cream and frozen yoghurt generally sell well year-round.After two months of operation, it became clear why the previous owners had sold the business: even though it seemed to be ideally located, sales were extremely disappointing.
-Besides administering the questionnaire, Jack observed people who came into his store and made notes about their appearance and behaviour.Which type of data did he collect?


Definitions:

Material Handling Costs

Expenses incurred in the movement, protection, storage, and control of materials throughout the manufacturing process.

Fixed-position Layout

A layout design where the product remains stationary and workers, materials, and equipment are moved as needed to the product’s location, often used for large or bulky items.

Highway Tunnel

A type of road passage that runs underneath an obstacle or terrain feature, such as a mountain, water body, or city.

Process-oriented Layout

A workplace arrangement where equipment and workstations are organized according to the sequence of operations for producing goods or delivering services.

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