Through the Process of Strategic Planning, a Firm Establishes an Organisational

question 128

True/False

Through the process of strategic planning, a firm establishes an organisational mission and goals, corporate strategy, marketing objectives, marketing strategy and a marketing plan.

---

Definitions:

Affiliation

The emotional or psychological connection one has with an organization, group, or individual.

Attraction

A force or factor that draws individuals together, leading to friendship, romantic interest, or social cohesion.

Social Comparison

The process by which individuals evaluate their own opinions, abilities, and qualities by comparing themselves to others.

Uncertainty

The state of being unsure about something or the lack of certainty or predictability in events.