Dymocks Uses Technology to Help Identify Specific Customers, Establish Interactive

question 88

Multiple Choice

Dymocks uses technology to help identify specific customers, establish interactive dialogues with them to learn about their needs, and combine this information with customers' purchase histories to customise products to meet those needs.Dymocks is using the __________ approach.

• A)target market positioning
• B)SWOT analysis
• C)customer relationship management
• D)total quality management
• E)internal marketing

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Definitions:

Thalamus

A structure in the brain that relays sensory and motor signals to the cerebral cortex.

Cerebellum

A region of the brain that plays a vital role in motor control, and may also be involved in some cognitive functions like attention and language.

Pons

A portion of the brainstem that plays a key role in controlling breathing, communication between different parts of the brain, and sensations such as hearing, taste, and balance.

Medulla

A part of the brainstem involved in autonomic functions, such as heartbeat and breathing.