Key Factors in Determining the Best Organisational Structure for a Marketing

question 69

Multiple Choice

Key factors in determining the best organisational structure for a marketing unit are the:

• A)preferences of top management.
• B)fiscal resources of the firm.
• C)number of employees.
• D)diversity of the firm's products and the characteristics and needs of the people in the target market.
• E)skill levels of employees.

---

Definitions:

Loans

Borrowed sums of money that must be repaid with interest over a predetermined period.

Reserve Ratio

The portion of depositors' balances that banks must have on hand as cash, set by central banking authorities to ensure liquidity and stability in the banking system.

Additional Reserves

The excess funds that banks hold over the required minimum to meet reserve requirements set by a central bank.

Money

An economic unit that functions as a generally recognized medium of exchange for transactional purposes in an economy.