Holden Has Centralised Marketing Operations with Personnel Who Direct Marketing

question 94

Multiple Choice

Holden has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising and so forth, and report directly to the top-level marketing executive.Holden's marketing department is organised by:

• A)product.
• B)region.
• C)types of customers.
• D)subregion.
• E)function.

---

Definitions:

Thesis Statement

A sentence or two in a paper or article that sums up the main point or argument the author is making, serving as a guide for the reader.

Problem Statement

A concise description of an issue to be addressed or solved, outlining the specific challenges or goals.

Indirect Organizational Strategy

A communication or organizational approach that uses suggestion, implication, or other non-direct methods to convey a message or achieve a goal.

Informational Reports

Documents that present data and facts without analysis, intended to inform the reader about a specific topic, condition, or situation.