Realising Australian Consumers Began to Perceive the Prices of Many

question 96

Multiple Choice

Realising Australian consumers began to perceive the prices of many national food brands as being more expensive than food prices abroad, especially in Europe and the USA.Coles and Woolworths recognised a(n) __________ for introducing their own private label brands priced significantly below the national brands.

• A)marketing mix
• B)market opportunity
• C)need
• D)requirement
• E)goal

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Definitions:

Canadian Dollar

The official currency of Canada, often represented by the symbols CAD or $.

Balance Of Payments

A statement that summarizes a country's transactions with the rest of the world, including trades, loans, and payments.

Productive Investments

Investments channeled towards the enhancement of production capabilities, technological advancements, or efficiency improvements in an economy.

British Pound

The currency of the United Kingdom, known officially as the pound sterling, and recognized by its symbol £.