Based on the Work by the Boston Consulting Group, Products

question 46

Multiple Choice

Based on the work by the Boston Consulting Group, products with a dominant share of the market and good prospects for growth are

• A) dogs.
• B) cash cows.
• C) stars.
• D) question marks.
• E) pigs.

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Definitions:

Cause Marketing

A marketing strategy where businesses align with social issues or causes to generate societal impact and also promote their brand.

Charitable Contribution

Donations of money, goods, or services to nonprofit organizations or charities to support their causes and obtain potential tax benefits.

Tax Deduction

An allowable expense that can be deducted from taxable income, thus reducing the overall tax liability.

Fiscal Year

A one-year period used for financial reporting and budgeting that does not necessarily align with the calendar year; the start and end dates are chosen by the company or government entity.