Examlex
Through the process of strategic planning, a firm establishes an organisational mission and goals, corporate strategy, marketing objectives, marketing strategy and a marketing plan.
Experimentation
A method of testing hypotheses by manipulating and controlling variables to determine cause and effect.
Behaviorism
A field of psychology that focuses on observing and controlling behavior through environmental stimuli and responses, rather than internal thoughts and feelings.
Watson
John B. Watson, an American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior over internal mental states.
Behaviorism
A theory of learning based on the idea that all behaviors are acquired through conditioning and interaction with the environment, minimizing the role of heredity.
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