Using Information About Customers to Create Marketing Strategies That Develop

question 97

Multiple Choice

Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as

• A) computer resource management.
• B) customer resource management.
• C) customer relationship management.
• D) customer research management.
• E) e-marketing.

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Definitions:

Pineal Gland

A small, pinecone-shaped gland in the brain that produces melatonin, which helps regulate sleep-wake cycles.

Glucocorticoids

A class of steroid hormones that play critical roles in the body's stress response, metabolism, immune reaction, and inflammation control.

Atherosclerosis

A cardiovascular disease characterized by the buildup of fats, cholesterol, and other substances in and on artery walls.

Immune Function

The activities and mechanisms through which the immune system identifies and defends against pathogens, harmful substances, and diseased cells.