Three Primary Methods of Collecting Information for Environmental Scanning Are

question 7

Multiple Choice

Three primary methods of collecting information for environmental scanning are

• A) marketing research, company records, and advance orders.
• B) secondary sources, company records, and observation.
• C) executive knowledge, media, and marketing research.
• D) observation, secondary sources, and marketing research.
• E) company database, executive knowledge, and research.

---

Definitions:

Initial Cost

The first financial outlay required to acquire an asset or start a project, including all necessary expenses to make it operational.

Gain Or Loss

A financial result that occurs when the selling price of an asset differs from its cost or adjusted basis.

Batting Cages

Enclosed areas for baseball or softball players to practice batting, typically equipped with pitching machines.

Fixed Asset Turnover Ratio

The number of dollars of sales that are generated from each dollar of average fixed assets during the year, computed by dividing the net sales by the average net fixed assets.