Marketers Who View Political Forces as Being Beyond Their Control

question 45

Multiple Choice

Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.

• A) reactive
• B) aggressive
• C) proactive
• D) competitive
• E) liberal

---

Definitions:

Comparative Balance Sheet

A financial statement that presents the financial position of a company at two or more different points in time, allowing for analysis of trends in assets, liabilities, and equity.

Net Income

Net Income is the total profit of a company after all expenses, taxes, and costs have been subtracted from total revenue.

Property, Plant

Assets that are used in operations and have a useful life longer than one year, such as buildings, machinery, and equipment.

Accumulated Depreciation

The total amount of depreciation expense that has been recorded for an asset since it was acquired.