Marketing Managers Strive to Develop a Marketing Mix That

question 60

Multiple Choice

Marketing managers strive to develop a marketing mix that:

• A)minimises marketing costs.
• B)matches what competitors are offering.
• C)best matches the abilities of the firm.
• D)matches the needs of the target market.
• E)generates the highest level sales.

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Definitions:

Hierarchy of Needs

A theory in psychology proposed by Abraham Maslow, suggesting humans are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization.

Theory X

A management theory suggesting that employees are naturally unmotivated and dislike work, implying the need for control and direction.

Motivation

The reason or reasons one has for acting or behaving in a particular way.

Routine Jobs

Jobs that involve repetitive tasks and require minimal creativity or problem-solving skills.