Apple Has Benefitted from Technological Advances in Distributing Songs Over

question 10

Multiple Choice

Apple has benefitted from technological advances in distributing songs over the Internet via its iTunes store, rather than establishing-brick and-mortar venues to sell music.This is an example of which element of the marketing mix?

• A)Price
• B)Distribution
• C)Product
• D)Promotion

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Definitions:

Least-Cost Producer

A producer that can provide goods or services at the lowest possible cost, often due to advantages in technology, processes, or access to resources.

Covert Collusion

An implicit or indirect agreement among competitors to fix prices, limit supply, or divide markets, without explicit communication or a formal agreement.

Gentlemen's Agreements

Informal, non-binding agreements between parties based on honor and not legally enforceable.

Formal Cartels

An agreement among competing firms to control prices, production, and market distribution, which is often illegal.