In the Expanded Marketing Mix, Which Variable Refers to the Human

question 64

Multiple Choice

In the expanded marketing mix, which variable refers to the human element of the product?

• A)Physical evidence
• B)Processes
• C)Promotion
• D)People
• E)Price

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Definitions:

Estimated Costs

Costs that are predicted based on historical data, trends, and analyses, used for budgeting, planning, and decision-making purposes.

Cost To Sell

The expenses directly associated with the disposal of an asset, excluding financing costs and income taxes.

Fair Value Movements

describes changes in the fair value of an asset or liability over time, which may be recognized in profit or loss or other comprehensive income.

AASB 141

The Australian Accounting Standards Board document that outlines the accounting treatment for agricultural activity.