The Concept of Exchange Is Fundamental to the Definition of Marketing.What

question 54

Multiple Choice

The concept of exchange is fundamental to the definition of marketing.What is the best description of exchange?

• A)Activities that are performed primarily by producers and manufacturers
• B)Development of products, distribution channels, promotional strategies and pricing objectives to satisfy customer requirements
• C)Transfer of products in return for monetary considerations
• D)Provision or transfer of goods, services or ideas in return for something of value
• E)Transfer of products that take place only between for-profit organisations

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Definitions:

Negotiable Document

A written instrument, such as a check or bill of lading, that promises payment or delivery and can be transferred to another party.

Risk of Loss

The possibility that an asset's value could decrease due to changes in the market or other factors, affecting the holder's financial position.

Insurable Interest

A requirement that a person must stand to suffer a direct financial loss from the damage, loss, or destruction of the property or life insured.

Goods-in-bailment

Refers to personal property that has been delivered into the hands of another for custody or performance of some service, without transfer of ownership.