According to the Marketing Concept, an Organisation Should Try

question 62

Multiple Choice

According to the marketing concept, an organisation should try:

• A)to consider short-run objectives and cash flow needs before developing new products.
• B)to define its business as 'making a product'.
• C)to provide products that satisfy customers' needs and allow the organisation to achieve its goals.
• D)to put most of its emphasis on marketing activities and be less concerned with finance, accounting and personnel.
• E)to view selling activities as the major means of increasing profits.

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Definitions:

Categorical Syllogism

A deductive argument containing two categorical premises, a categorical conclusion, and three terms—major, minor, and middle—with each term occurring in two propositions.

Categorical Syllogism

A form of deductive argument that consists of three categorical propositions (a major premise, a minor premise, and a conclusion) that relates three different terms.

Major Premise

In a syllogism, the broader statement that provides the initial argument from which a conclusion is derived.

Categorical Proposition

A claim that validates or contradicts information about every member within a classification.