The Marketing Concept Is Not a Second Definition of Marketing;

question 7

Multiple Choice

The marketing concept is not a second definition of marketing; it is a marketing philosophy guiding:

• A)marketing activities.
• B)an organisation's overall activities.
• C)the efforts of sales personnel.
• D)customer relations.
• E)only business organisations.

---

Definitions:

Lay Epistemology

The study of how ordinary people form beliefs, knowledge, and understanding about the world.

Information Quantity

The amount of data or details available in a message or communication, which can affect understanding, decision-making, and information processing efficiency.

Accurate Knowledge

Information or data that is precise, correct, and true to the facts without errors or distortions.

Lay Epistemology

The ways in which ordinary people come to understand and make sense of knowledge and reality, often influencing their judgments and decisions.