Marketing Activities

question 76

Multiple Choice

Marketing activities:

• A)are aimed at persuading customers through advertising.
• B)involve mainly distribution and promotion decisions.
• C)and selling activities are basically the same.
• D)are important only when a firm is developing new products or entering new markets.
• E)help sell an organisation's products and generate financial resources for the firm.

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Definitions:

Development Level

The degree of competence and commitment of an individual or group in performing specific tasks.

Path-goal Theory

A leadership theory that suggests the leader's job is to assist followers in attaining their goals and to provide direction or support needed to ensure their goals are compatible with the organization’s objectives.

Participative Behavior

A leadership approach that involves team members in decision-making processes and problem-solving activities.

Supportive Behavior

Actions by leaders that show concern for subordinates' well-being and personal needs, fostering a friendly work environment.