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question 97

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Use the following to answer questions
Best Friends Hotel is a full-service pet salon and boarding kennel.Best Friends has an interactive website where customers can directly book a grooming appointment, obedience class or overnight accommodations for their dog or cat.Best Friends has several unexpected services, such as a 55-square metre swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop off their dog or cat each morning for pet day care.Best Friends has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet furniture so that the cats and dogs can lie on sofas just like at home.Best Friends is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time.
The director of marketing at Best Friends suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and round-the-clock hours of operation.Previously, Best Friends was more interested in competing based on its prices.
-Best Friends' target market is most likely to be which of the following?

Definitions:

Organizational Culture

Pertains to the collective ideals, convictions, and standards that affect employees' perceptions, emotions, and actions in a workplace setting.

Resistance To Change

The reluctance or refusal to accept new ideas or alterations to the status quo, often seen in organizational or personal contexts.

Organizational Culture

A system of shared assumptions, values, and beliefs which governs how people behave in organizations, significantly influencing employee morale and performance.

Subcultures

Groups within a larger culture that have their own distinct values, norms, and practices, which differentiate them from the broader culture.