A Marketing Orientation Requires the Organisation-Wide Generation of Market Intelligence

question 22

True/False

A marketing orientation requires the organisation-wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organisation-wide responsiveness to it.

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Definitions:

Interneurons

Neurons responsible for sending signals between other neurons, particularly within a reflex arc of the central nervous system.

Nervous System

The network of nerve cells and fibers that transmits nerve impulses between parts of the body, coordinating its activities and enabling bodily functions and sensations.

Motor Neurons

Specialized neurons that transmit signals from the central nervous system to muscles and glands, enabling movement and action.

Sensory Neurons

Nerve cells that are responsible for converting external stimuli from the organism's environment into internal electrical impulses for the brain to process as sensations.