The Distribution Variable in a Marketing Mix Is Directed Towards

question 20

True/False

The distribution variable in a marketing mix is directed towards making products available in the quantities desired to as many target market customers as possible and keeping the total inventory, transportation and storage costs as low as possible.

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Definitions:

Assembly Department

A section within a manufacturing facility where components are assembled into finished products.

Direct Labor-Hours

The total hours of labor directly involved in manufacturing or producing goods, often used as a basis for allocating manufacturing overhead to products.

Overhead Applied

The amount of overhead costs allocated to a particular cost object, such as a product, based on predetermined overhead rates.

Machining Department

A specific section within a manufacturing facility where machining operations are performed to produce parts.