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When the market for product X includes a negative externality,:
ATC
Average total cost (ATC) is the total cost of production divided by the quantity of output produced, representing the cost per unit of output.
Marginal Cost
The supplementary expense involved in creating an additional unit of a product or service.
Marginal Revenue
The extra revenue a company earns by selling an additional unit of a product or service.
Competitive Market
A market structure characterized by many buyers and sellers where no single entity can dictate or significantly alter the market price.
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