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In the following games, all payoffs are listed with the row player's payoffs first and the column player's payoffs second.
-In Game 4 above,
Weighted Additive Rule
This rule is a decision-making strategy where alternatives are evaluated by multiplying each attribute's importance weight by its quantitative value, then summing these products to determine the best option.
Compensatory Rule
A decision rule used in consumer choice where the negative aspects of a product can be compensated by its positive aspects.
Price-Quality Relationship
The perceived association between the cost of a product or service and its quality, influencing consumer decision-making.
Product Signal
Indicators or features of a product that communicate its quality, authenticity, or prestige to consumers.
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