_____________ Differentiation Is Concerned with Product Quality (Inferiority or Superiority)

question 7

Multiple Choice

_____________ differentiation is concerned with product quality (inferiority or superiority) , whereas ______________ differentiation is concerned with product substitutability.

• A)Horizontal; vertical
• B)Vertical; horizontal
• C)Generic; vertical
• D)Vertical; oligopoly

---

Definitions:

Composes

To create or put together elements or components in a particular form or structure, such as writing music, authoring documents, or assembling pieces to form a whole.

High-context Cultures

Cultures in which communication relies heavily on the underlying context, implied messages, and non-verbal cues rather than on explicit verbal communication.

Written Messages

Any information or communication expressed through written words in various formats, including letters, emails, reports, and memos.

Verbal Messages

Communication that involves the use of words, spoken or written, for the purpose of conveying information or expressing ideas.