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In order to capture more surplus, the firm must have some market power.
Fixed Cost
Expenses that do not vary with the level of production or sales, such as rent or salaries.
Variable Cost
Costs that vary directly with the level of production or with volume of output.
Inelastic Demand
A market situation where the demand for a product does not significantly change with a change in its price.
Elastic Demand
A situation in which the demand for a product is sensitive to price changes, meaning that a small change in price results in a large change in the quantity demanded.
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