Marginal Cost

question 62

Multiple Choice

Marginal cost:

• A)is equal to average cost at the minimum point of the marginal cost curve.
• B)is equal to average cost at the maximum point of the average cost curve.
• C)is decreasing whenever average cost is decreasing.
• D)is equal to average cost at the minimum point of the average cost curve.

---

Definitions:

Active Audience Model

A theory that suggests media consumers are not passive recipients but actively engage with and interpret media content according to their personal experiences and social contexts.

Textual Poaching

The act of audiences and fans creating their own meanings, interpretations, or adaptations from media contents originally produced by others.

Magic Bullet Theory

A model in media studies suggesting that mass media messages have a direct, immediate, and powerful effect on the public.

Uses and Gratifications Theory

A theory in media studies and communication that explains how people actively seek out specific media and content to satisfy individual needs or desires.