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A firm decides to purchase a computer for $1,500 at the beginning of the month. The computer will be used for administrative purposes that do not vary with the volume of product that the firm makes. The computer has no re-sale value. This is a fixed cost. At the end of the month, this cost is sunk.
Aversive US
An unpleasant or harmful unconditioned stimulus used in classical conditioning to produce a negative response.
Appetitive CS
A conditioned stimulus that predicts the arrival of a desirable outcome, often used in research to study how anticipatory behaviors are learned.
Unconditioned Stimulus
A stimulus that innately and spontaneously evokes a reaction without any previous conditioning.
Neutral Stimulus
A stimulus that initially produces no specific response other than focusing attention.
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