Examlex
The "substitution bias" of the CPI refers to the fact that the CPI measures the change in expenditures necessary to consume a fixed basket of goods, whereas in reality the optimal consumption basket changes as prices change.
Targeted Messages
Communications designed to reach specific segments of the market or particular demographics with personalized or relevant content to encourage engagement or conversion.
Magazines
Periodicals containing a variety of articles, stories, advertisements, and often photographs, aimed at a specific audience or general public.
Paid Personal Communication
Financial transactions for individualized messaging or communication services, such as personalized advertising or premium social media features.
Positioning
In marketing, it's the strategy of establishing a brand or product in the mind of consumers, distinguishing it from competitors.
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