When Marginal Utility Is Negative, Total Utility Is Decreasing

question 35

True/False

When marginal utility is negative, total utility is decreasing.

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Definitions:

Habitual Purchasers

Consumers who buy the same brand or product repeatedly out of habit rather than through active decision-making based on brand comparison.

Coffee Shop

A retail establishment that primarily serves coffee and related beverages, often accompanied by light snacks or pastries, and acting as a social hub or workspace for customers.

Attract

The act of drawing consumers' interest or attention towards a product, service, or brand.

Greenwashing

Exploiting a consumer by disingenuously marketing products or services as environmentally friendly, with the goal of gaining public approval and sales.