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When do sawtooth waves appear?
Pretests
Preliminary tests or assessments conducted to evaluate the effectiveness or performance of a product, campaign, or theory before its full-scale implementation.
Target Audience
A specific group of consumers identified as the intended recipient of a product or marketing message.
Limited-Service Agencies
Advertising agencies that offer specific services such as creative design or media buying, as opposed to a full range of marketing and advertising services.
Creative Services
A sector within the marketing and advertising industry that focuses on creating and delivering visually engaging and message-driven content, such as graphics, videos, and written content.
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