Participant-Observation Has the Advantage Of

question 24

Multiple Choice

Participant-observation has the advantage of:

• A) providing a large sample size.
• B) ease of recording of data.
• C) being an unobtrusive data gathering technique.
• D) enabling fieldworkers to distinguish actual from expected behavior.
• E) creating standardized, scientific data.

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Definitions:

Marketing Consultant

A professional who advises businesses on strategies to promote and sell products or services more effectively.

Food Expenditures

The amount of money spent on food items by individuals, households, or organizations.

Significance Level

A probability threshold set before testing hypotheses, below which the observed results are deemed significant enough to reject the null hypothesis.

Pooled Variance

Acombined estimate of variance for two or more groups in a sample, assuming that the populations have equal variances.