In Some Applied Field Situations the Anthropologist Is Asked to Do

question 19

Essay

In some applied field situations the anthropologist is asked to do the research by the community itself or by an outside funding agency or government.How might these different groups affect the nature of the fieldwork conducted?

---

Definitions:

Marketers

Individuals or organizations that promote, sell, and distribute products or services to satisfy customer needs.

Consumer Learning

The process through which consumers acquire knowledge and experience about consumption, which they apply to future purchase decisions.

Marketing Strategies

A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.

Reinforcement

In psychology, a process by which a stimulus increases the probability of a behavior by either introducing a positive outcome or removing a negative one.