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The Neolithic Revolution:
Focus Groups
A research method involving guided discussions among a small group of people to gather opinions on a particular subject.
Consumer Insights
Deep understandings about consumer behavior that inform marketing strategies and product development.
Underlying Motivations
The fundamental drives or reasons behind an individual's actions, often subconscious or not immediately apparent.
Storytelling
The art of conveying events, messages, or narratives through the use of words, images, sounds, or a combination of these elements.
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