When Taking Inventory, Do Not Assume Closed ________ or _________

question 18

Short Answer

When taking inventory, do not assume closed ________ or _________ contain what they are supposed to contain.

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Definitions:

CPM

Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

Reach

The total number of individuals or entities exposed to a particular marketing message or campaign within a specified period.

Rating

The percentage of households in a market that are tuned to a particular TV show or radio station.

Share

A unit of ownership interest in a corporation or financial asset, allowing the shareholder to claim a part of the company's assets and earnings.