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What Persian king changed the policy of tolerating different religions and ethnic groups?
Pull Strategy
A strategy in which the goal is to get consumers to pull the product through the marketing channel by demanding it.
Target Audience
A specific group of consumers identified as the intended recipient of an advertisement, product, or campaign, characterized by particular demographics, interests, or purchase behavior.
Product Placement
Inclusion of a product in nontraditional situations, such as in a scene in a movie or television program.
Public Service Advertising
Advertisements intended to promote public welfare and awareness about social, health, or environmental issues.
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