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Both Vibrio cholerae and Bacillus anthracis …
Resale
The act of selling a product or service again after it has been purchased, often used goods.
Durable Goods
Goods not for immediate consumption and able to withstand use over time, such as appliances, cars, or furniture.
Promotional Mix
The blend of different marketing strategies and tools a company uses to effectively communicate its marketing message to its target audience, including advertising, sales promotion, and public relations.
Personal Selling
A sales technique involving direct interaction between a salesperson and a customer with the goal of persuading the customer to purchase a product or service.
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