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question 49

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Case Study Questions
Use the following case study to answer questions
Betsy Winslow is a 62-year-old retired school teacher.She is 5'3" tall and weighs 155 pounds.Mrs.Winslow is a member of a walking group that meets three mornings a week.She walks two miles each morning.After experiencing episodes of chest pain and shortness of breath when walking, she made an appointment to see her physician.Her laboratory results are as follows:
Total cholesterol 251 mg/dL HDL cholesterol 47 mg/dL
LDL cholesterol 146 mg/dL Triglycerides 203 mg/dL
Mrs.Winslow's 24-hour recall reveals the following intake:
Breakfast: Scrambled eggs Dinner: Fried chicken
Bacon Mashed potatoes and gravy
Toast with butter and jelly Buttered corn on the cob
2% milk Sweet tea
Coconut cake
Lunch: Hamburger pizza
Salad with Italian dressing Snack: Ice cream
Coke
Snack: 3 chocolate cookies
2% milk
-Based on her 24-hour recall, which of the following dietary recommendations is appropriate for Mrs.Winslow if she is to lower her blood lipids with diet alone?


Definitions:

Reach

The number of different people or households exposed to an advertisement.

CPM

CPM stands for Cost Per Thousand Impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

GRP

Gross Rating Point, a standard measure in advertising denoting the reach and frequency of a particular advertisement or campaign.

CPM

Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

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