Relationship Marketing Depends on Understanding Individual Consumers and Responding Quickly

question 115

True/False

Relationship marketing depends on understanding individual consumers and responding quickly to their wants and needs.

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Definitions:

Sales Load

A fee charged for the purchase or sale of shares in a mutual fund, often used to compensate brokers.

12b-1 Charge

A 12b-1 Charge is a fee assessed by mutual funds to cover marketing, distribution, and service expenses, included as part of the fund's operating expenses.

Unit Investment Trust

An investment company that offers a fixed portfolio of stocks, bonds, or other securities, which is typically unmanaged, to investors for a specific period of time.

Fixed Portfolio

An investment strategy where the asset allocation is set for the long term and is not adjusted in response to market conditions.