Which of the Following Correctly Identifies Why Companies Would Use

question 128

Multiple Choice

Which of the following correctly identifies why companies would use a market segmentation strategy?

• A) They can avoid antitrust laws by selecting a small slice of a larger market.
• B) This strategy enables a firm to identify common traits in different consumer groups.
• C) With limited resources, firms can better satisfy the wants and needs of a smaller target market.
• D) Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.

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Definitions:

Reliable

denotes something or someone that consistently performs well or can be depended upon to deliver accurate or expected results.

Quick Response

A strategy or system designed to rapidly fulfill customer orders, often used in manufacturing and retail to improve service levels.

Strategic Decision

A choice made by a company's top management about the direction and scope of the organization, often having long-term effects.

Layout Design

Layout Design refers to the arrangement of physical facilities such as machinery, equipment, and furniture within a workspace to optimize workflow and productivity.