Which of the Following Statements About Marketing Is the Most

question 17

Multiple Choice

Which of the following statements about marketing is the most accurate?

• A) Because nonprofit organizations are not motivated by profit, marketing activities are not consistent with their goals.
• B) To be successful, marketers must be able to persuade consumers to purchase goods they don't really need.
• C) Once a product is sold, focus on the next customer.
• D) Marketers recognize the need to learn as much as possible about customers and do everything possible to satisfy them.

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Definitions:

Pressure

The feeling of stress or urgency caused by the demands and expectations of others or by one's own goals or responsibilities.

Conform

To align one's beliefs, attitudes, or behaviors with those of a group or societal norms, often to fit in or be accepted by others.

Group Cohesiveness

The degree to which members of a group feel connected and committed to each other, facilitating cooperation and shared goals.

Likelihood of Conformity

The probability or tendency of an individual to follow group norms or adhere to societal expectations.